All general topics relevant to the organization are covered and are the same throughout the organization. For example, organization-level security SLAs require each employee to create 8-character passwords and change them every thirty days – or each employee must have an access card with a photo printed on it. For Company X`s sales and marketing teams, it`s easy to team up with an internal SLA that provides leads from marketing to sales each month. But what if they wanted to incorporate a customer loyalty strategy into this contract and make it an SLA between sales, marketing, and customer service? Once the sale of 50 customers is closed for the month, it is the job of customer service to keep these customers happy and successful while using their product. In the case of a multi-tier SLA, Company X may ask Sales Manager Amy to send monthly «customer friction reports» to Joan, the Vice President of Service, based on the dialogue the sales team has with its customers on a regular basis. This helps the customer service team build a knowledge base that better prepares them for the weak points that customers are calling for. Learn more about the growing role of customer service in growing the business at HubSpot Academy. Multi-level SLAs can take different forms. This type of agreement can support a company`s customers or the company`s various internal departments. The purpose of this type of SLA is to describe what is expected of each party when there is more than one service provider and one end user. Here is an example of a multi-level SLA in an internal situation: in addition to defining the services to be provided, the contract must also document how the services are to be monitored, including how data is collected and reported, how often it is reviewed, and who is involved in the review. One of the most important steps in aligning your sales and marketing efforts is to create a Service Level Agreement (SLA). Traditionally, an SLA is used to define exactly what a customer receives from a service provider.
However, SLAs are also used for internal operations, and sales and marketing agreements are among the most important. In external SLAs – those between a company and its customers – the objectives set out in the agreement are primarily those of the customer. If that`s your intention, work with your customer to connect their needs to the capabilities of your product and develop a measurable goal that your business can achieve for the customer on a regular basis. SLAs should include what each party needs to achieve its goals. For agreements that serve a customer, you should keep in mind that their needs can go beyond the simple «product». You may need more than that to achieve their goals, such as weekly consultations, reports, and technical maintenance on your part. Who is responsible for ensuring that each party`s objectives are met? In this section of your SLA, clarify which team does what and who talks to whom. Is there a separate employee who uses the services compared to the employee who reports on performance on a weekly basis? Clearly show who is involved in SLA and how. For example, the internal departments of a company perform interdependent tasks where one department becomes the «customer» of another because it depends on that service for support. .